Gatorade: 23 VS. 39
Brand
Date
Jan 2024
Description
Gatorade’s '23 VS. 39' commercial features an intense one-on-one basketball match between Michael Jordan and his younger self. Set on an indoor court, the narrative focuses on the intersection of legacy and athletic drive, utilizing low-key lighting to isolate the players against a darkened backdrop. The film leans into cinematic production values, pairing live-action technique with slow motion sequences to emphasize the mechanics of the game. The visual approach prioritizes a high-contrast aesthetic that maintains focus on the physical performance of the athlete throughout the contest.
Style
Horizontal, Cinematic, Matte
Techniques
Slow motion
Industries
Color
Crimson
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.