Gap introduces its Fall 2025 GapStudio campaign, a series of monochrome portraits featuring Gwyneth Paltrow and Apple Martin. Shot by photographer Mario Sorrenti with creative direction from Calvin George Leung, the imagery centers on architectural outerwear and structured denim silhouettes. The collection leans into a refined, minimalist aesthetic, utilizing clean studio lighting and neutral backdrops to emphasize garment textures like high-shine patent leather and tailored coats.
Fashion director Alastair McKimm oversaw the styling, complemented by hair by Recine and makeup by Aaron de Mey. The visual narrative maintains a polished, consistent tone across both editorial and commercial assets, punctuated by bold, high-key serif typography.
