Gap GapStudio Fall 2025 Campaign 2025

About

Gwyneth Paltrow fronts the GapStudio Fall 2025 campaign, photographed in a monochrome portrait by Mario Sorrenti with creative direction by Calvin George Leung. Paltrow wears an oversized dark coat with wide lapels against a seamless neutral background. The styling is overseen by fashion director Alastair McKimm, with hair by Recine and makeup by Aaron de Mey. The clean studio composition highlights the architectural lines of the outerwear and the campaign's refined aesthetic.