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Gwyneth Paltrow wearing an oversized dark coat against a plain studio background for the GapStudio campaign

Gap GapStudio Fall 2025 Campaign 2025

Associated creatives

Tags

Description

Gwyneth Paltrow fronts the GapStudio Fall 2025 campaign, photographed in a monochrome portrait by Mario Sorrenti with creative direction by Calvin George Leung. Paltrow wears an oversized dark coat with wide lapels against a seamless neutral background. The styling is overseen by fashion director Alastair McKimm, with hair by Recine and makeup by Aaron de Mey. The clean studio composition highlights the architectural lines of the outerwear and the campaign's refined aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Jet Black (70%)

Background

Grey Seamless

Context

Advertising Campaign