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Brand
Gap
ProjectGapStudio Fall 2025 Campaign
Gwyneth Paltrow wearing an oversized dark coat against a plain studio background for the GapStudio campaign

Gap GapStudio Fall 2025 Campaign 2025

Associated creatives

Zac Posen
Zac PosenDesigner
Mario Sorrenti
Mario SorrentiPhotographer
Calvin George Leung
Calvin George LeungCreative Director
Julian Klincewicz
Julian KlincewiczDirector
Alastair McKimm
Alastair McKimmFashion Director
Recine
RecineHair Stylist
Aaron de Mey
Aaron de MeyMakeup Artist
Elle Gerstein
Elle GersteinManicurist
Viki Rutsch
Viki RutschSet Designer
Gwyneth Paltrow
Gwyneth PaltrowActor
Apple Martin
Apple MartinModel

Tags

gwyneth paltrowgwyneth paltrow portraitwoman wearing oversized coatwoman in coatoversized coatdark coat

Description

Gwyneth Paltrow fronts the GapStudio Fall 2025 campaign, photographed in a monochrome portrait by Mario Sorrenti with creative direction by Calvin George Leung. Paltrow wears an oversized dark coat with wide lapels against a seamless neutral background. The styling is overseen by fashion director Alastair McKimm, with hair by Recine and makeup by Aaron de Mey. The clean studio composition highlights the architectural lines of the outerwear and the campaign's refined aesthetic.