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Gwyneth Paltrow and Apple Martin embracing in matching glossy black patent leather outfits against a plain studio backdrop.

Gap GapStudio Fall 2025 Campaign 2025

About

Captured in high-contrast black and white for the GapStudio Fall 2025 campaign, Gwyneth Paltrow and Apple Martin embrace against a clean studio sweep. Apple Martin leans in to kiss Gwyneth Paltrow on the cheek as Paltrow smiles with closed eyes, wrapped in each other's arms. Both wear coordinated shiny black patent leather garments, including a structured mini skirt and jacket combination. Clean, focused studio lighting accentuates the high-gloss texture of the outerwear and the soft contours of their faces, with the white 'GAP STUDIO' logo centered across the lower half of the frame.

Brand

Gap

Project

Gap GapStudio Fall 2025 Campaign 2025

Keywords

gwyneth paltrowapple martingwyneth paltrow kissing apple martinblack patent leather dressblack patent leatherpatent leather dressblack vinyl jacketblack vinyl skirt

Credits

Zac Posen
Designer
Mario Sorrenti
Photographer
Calvin George Leung
Creative Director
Julian Klincewicz
Director
Alastair McKimm
Fashion Director

Styles

VerticalCommercialMonochromeGlossy

Techniques

Soft Light

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign
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