Gap presents The Hailey Jean, a fashion campaign that leans into a nostalgic, 1996-inspired aesthetic. Through a series of live-action sequences, the project highlights seasonal denim against a high-contrast white studio backdrop. The art direction incorporates retro elements such as an inflatable chair, a vintage television, and a lava lamp to anchor the creative in a specific stylistic era.
The project was produced by Ben Conway with creative agency OBB Media. The final delivery utilizes a vertical cinematic format to showcase the collection's neutral tones and minimalist styling.
