Gap
N.Y. Export: Opus Jazz
Brand
ProjectN.Y. Export: Opus Jazz
Date
Oct 2026
Description
Gap presents N.Y. Export: Opus Jazz, a high-energy dance campaign directed by Ezra Hurwitz. The project features a diverse ensemble cast performing synchronized, athletic choreography, placing a focus on movement and fluidity. Captured against a minimalist white seamless backdrop, the work leans into a clean, commercial aesthetic that emphasizes the fit and color of the casual apparel. The execution utilizes slow motion and high-contrast cinematic framing to highlight the precision of the performers, bridging the gap between contemporary choreography and fashion brand storytelling.
Style
Vertical, Action, Cinematic
Techniques
Slow motion
Industries
High Street Fashion
Color
Jet Black
Crimson
Navy
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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