Futuring Brand Identity 2023

Description

This brand identity project for Futuring features a single sheet of white paper curved sharply upward into a triangular apex, resting on a flat grey surface. The typography printed on the paper reads FUTURING in clean capital letters. The scene is illuminated by dramatic low-key lighting from the side, casting deep shadows and highlighting the texture of the paper and the matte surface below. Studio Sly handled the graphic design while Foliolio provided photography, creating a minimalist and sculptural composition.

Style

Horizontal, Commercial, Clean, Matte

Techniques

Low-key / chiaroscuro

Color

Background

Grey Seamless

Context

Advertising Campaign