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BrandFUNCTION
ProjectBrand Identity
Brand identity design for FUNCTION featuring typography and graphic elements enclosed in a clear plastic bag.

FUNCTION Brand Identity 2023

Associated creatives

Whitman Emorson
Whitman EmorsonGraphic Design
Kirk Lisaj
Kirk LisajPhotography

Tags

FUNCTION brand identitybrand identityFUNCTIONgraphic design packagingplastic bag packaginggraphic designpackaging design

Description

This brand identity project for FUNCTION features bold typography, graphic compositions, and layered visual elements housed within a clear plastic bag packaging. Designed by Whitman Emorson with photography by Kirk Lisaj, the piece combines high-contrast orange, red, and black colour blocking with intricate headwear details. The composition balances graphic design techniques with textured surfaces and experimental layout styles.

Style

Artistic, Vertical, Clean, Graphic

Techniques

Typography, Screen print / silkscreen

Color

Jet Black (50%)
Crimson (30%)
Burnt Orange (20%)

Background

Black Seamless

Context

Advertising Campaign