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Brand identity design for FUNCTION featuring typography and graphic elements enclosed in a clear plastic bag.

FUNCTION Brand Identity 2023

About

This brand identity project for FUNCTION features bold typography, graphic compositions, and layered visual elements housed within a clear plastic bag packaging. Designed by Whitman Emorson with photography by Kirk Lisaj, the piece combines high-contrast orange, red, and black colour blocking with intricate headwear details. The composition balances graphic design techniques with textured surfaces and experimental layout styles.

Brand

Project

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Credits

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Background

Black Seamless

Context

Advertising Campaign