BrandFUNCTION
ProjectBrand Identity

FUNCTION Brand Identity 2023
Associated creatives
Tags
Description
This editorial image captures a dynamic dancer leaning backward against a dark background, wearing an intricate red and gold patterned garment with vibrant red accents. Bold white typography spelling FUNCTION is overlaid across the center of the frame, integrating graphic design elements into the composition. The lighting is low-key and dramatic, accentuating the metallic sparkles and rich textures of the costume. Whitman Emorson handled the graphic design, with photography by Kirk Lisaj for the Brand Identity project by FUNCTION.
Style
Editorial, Horizontal, Moody, Raw
Techniques
Low-key / chiaroscuro
Color
Jet Black (50%)
Crimson (30%)
Gold (20%)
Background
Black Seamless
Context
Advertising Campaign