Jems
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2021
Description
The brand identity for Jems centers on a vibrant, minimalist aesthetic that spans product packaging, digital UI, and graphic design. The project uses a high-contrast color palette of lime, purple, and coral to house bold, custom typography and whimsical illustration, creating a cohesive visual system across both physical goods and mobile interfaces. The campaign employs clean, commercial photography and macro botanical styling to anchor the product within a distinct, modern identity. Whitman Emorson led the graphic design, with illustration by Michael Rinaldi and photography contributions from Alessia Gunawan, DeadHungry, and Michael Kazimierczuk. The production was handled by Tran Productions.
Style
Commercial, Clean
Background
Solid Colour
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