Fuku

Dec 2024

Red Antler developed the brand identity for Fuku, a fast food concept defined by an energetic, graphic-heavy visual language. The system leans into bold sans-serif typography, high-contrast motion graphics, and a vibrant color palette of yellow, peach, and green to anchor the brand's presence across both digital and physical touchpoints. The project encompasses a wide range of assets, from instructional print infographics and menu design to dynamic motion design and apparel branding. By pairing clean minimalist layouts with playful illustrative badges and stickers, the work establishes a tactile, industrial aesthetic that emphasizes both the culinary product and the brand's graphic character.

Horizontal, Commercial, Clean, Graphic

Fast Food

Advertising Campaign