Baratza introduces the Encore ESP Pro, a specialty retail coffee grinder, through a hybrid commercial film that balances technical functionality with an artistic aesthetic. Developed by agency Red Antler, the spot moves between crisp, live-action product close-ups and fluid, watercoloured animation to illustrate the machine's brewing versatility.
The project leans into a nostalgic visual language, using motion graphics and hand-drawn elements to frame the grinding process within a domestic setting. Audio production by Cleod9 anchors the piece, supporting the focus on precision steel burrs and stepless adjustment features.
