Baratza

Mar 2026

Baratza highlights its Encore ESP Pro coffee grinder in a recent commercial that combines live-action product shots with fluid motion graphics. The film presents the appliance within a stylized, illustrated kitchen environment, bridging the gap between technical precision and domestic warmth. The project features watercoloured animation sequences that illustrate various brewing methods, from pour-overs to extraction, alongside the physical electronic grinder. Developed by Red Antler with sound design by Cleod9, the creative leans into a nostalgic aesthetic, using hand-drawn elements like floral accents and ceramic vessels to ground the product's performance features, including its steel burrs and stepless adjustment.

Horizontal, Commercial, Nostalgic

Animation, Motion Graphics

Specialty Retailers

Illustrated Frame

Brand Film / Corporate Video