Baratza: Encore ESP Pro
Brand
Date
Mar 2026
Description
Baratza introduces the Encore ESP Pro, a specialty retail coffee grinder, through a hybrid commercial film that balances technical functionality with an artistic aesthetic. Developed by agency Red Antler, the spot moves between crisp, live-action product close-ups and fluid, watercoloured animation to illustrate the machine's brewing versatility. The project leans into a nostalgic visual language, using motion graphics and hand-drawn elements to frame the grinding process within a domestic setting. Audio production by Cleod9 anchors the piece, supporting the focus on precision steel burrs and stepless adjustment features.
Style
Horizontal, Commercial, Nostalgic
Techniques
Animation, Motion Graphics
Industries
Color
Jet Black
Pure White
Scarlet
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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