Baratza introduces the Encore ESP Pro through a short-form animated social media post. The creative execution by agency Red Antler leans into an artistic, illustrative aesthetic, utilizing a circular masked frame to highlight the coffee grinder's place in a daily morning routine.
The animation captures a quiet domestic moment, featuring a character reading a newspaper titled 'The Daily Baratza' alongside a cup of coffee. The sound design, provided by Cleod9, completes the presentation of this food and beverage industry project.
