Brand
ProjectBrand Identity

Fuku Brand Identity 2024
Associated creatives
Tags
Description
A wide outdoor shot displays a Fuku brand identity billboard mounted on a dark brown brick wall above a concrete sidewalk. The billboard is divided into multiple vertical poster panels featuring bold black sans-serif typography, photography of foil-wrapped sandwiches with stickers, and portrait imagery of people eating. Prominent text panels quote reviews and brand statements alongside the Fuku logo. Two overhead lights are attached to the brick wall above the display, casting soft shadows across the upper section. Natural daylight illuminates the scene from the right, casting sharp shadows on the pavement below.