Baratza: Encore ESP Pro - Social Post 2
Brand
Date
Mar 2026
Description
Baratza highlights the technical capabilities of the Encore ESP Pro coffee grinder in this vertical social media campaign. Developed by agency Red Antler, the spot leverages a mix of clean commercial cinematography and motion graphics to illustrate the hardware's stepless grind adjustment and precision steel burrs. The feature-driven narrative centres on the grinder's digital interface, tracking the process from whole bean to ground coffee. Sound design by Cleod9 provides a rhythmic backdrop, reinforcing the product's functional precision.
Style
Vertical, Commercial, Clean
Techniques
Motion Graphics
Industries
Color
Jet Black
Background
Illustrated Frame
Context
Social Media / Short Form Video
Associated creatives
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