Baratza
Encore ESP Pro - Social Post 2
Brand
Date
Mar 2026
Description
Baratza highlights the technical capabilities of the Encore ESP Pro coffee grinder in this focused social media campaign. Developed by agency partners Red Antler, the piece balances commercial product cinematography with motion graphics to detail the grinder's stepless adjustment and precision steel burr system. The project captures the machine’s automated features within a crisp, illustrated setting. The workflow emphasizes the hardware's digital feedback and clean dispensing mechanism, with custom audio production by Cleod9 supporting the vertical-format visual sequence.
Style
Vertical, Commercial, Clean
Techniques
Motion Graphics
Industries
Grocery
Color
Jet Black
Background
Illustrated Frame
Context
Social Media / Short Form Video
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