Starbucks: Frappuccino Comfort Index

Oct 2026

Starbucks explores the sensory experience of its bottled beverage range in the Frappuccino Comfort Index campaign. The project takes the form of a controlled psychological experiment conducted within a large-scale industrial warehouse setting, utilizing a circular installation draped in green fabrics and foliage. The commercial, produced with creative direction from Matthew Compton and Chris Clark, balances technical data with product focus. Digital displays capture live brainwave activity and metrics, grounding the narrative in a sterile, scientific aesthetic that contrasts with the natural lighting of the set. The production features music and sound design by Squeak E. Clean, with the agency Energy BBDO overseeing the concept.

Horizontal, Commercial, Clean

Beverages

Warehouse

TVC / TV Commercial