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Brand
Starbucks
ProjectFrappuccino Comfort Index

Starbucks Frappuccino Comfort Index 2026

Associated creatives

Squeak E. Clean
Squeak E. CleanMusic / Sound
Energy BBDO
Energy BBDOAdvertising Agency
Chris Clark
Chris ClarkCreative
Matthew Compton
Matthew ComptonCreative Director
Anna Garcia Lascurain
Anna Garcia LascurainPR
Angelina Phengphong
Angelina PhengphongPost Producer
Zac Colwell
Zac ColwellHead of Music and Sound
Rob Barbato
Rob BarbatoHead of Music and Sound
Matthew Compton
Matthew ComptonHead of Music and Sound
Oliver Chang
Oliver ChangHead of Music and Sound
Surachai Sutthisasanakul
Surachai SutthisasanakulDesigner
Taryn Stroman
Taryn StromanProduction Assistant

Tags

starbucks frappuccino comfort indexstarbucks frappuccinocomfort indexbottled coffee drinkgreen curtain enclosurepotted plantsman seated in chairwarehouse settingdata science technologydigital display screen

Description

Starbucks presents the Frappuccino Comfort Index campaign, featuring a unique scientific and psychological experiment conducted in a spacious industrial warehouse. Participants enter a circular enclosure draped in vibrant green curtains, surrounded by lush potted plants and calming lighting, where their responses to bottled coffee drinks are monitored. Digital display screens illustrate real-time brainwave activity and data metrics alongside user reviews and social commentary. The commercial highlights the soothing and comforting nature of Starbucks bottled beverages through controlled testing environments and natural lighting.