Brand
ProjectTHE TROUSER PROGRAM

FRAME THE TROUSER PROGRAM 2025
Associated creatives
Tags
Description
Model Maya Vozhdaeva walks outdoors along an urban sidewalk framed by a classical stone building facade in this campaign image for FRAME's The Trouser Program, shot by photographer Morgan Pilcher with hair styling by Tamas Tuzes. She wears a structured, buttoned black leather cropped jacket layered over a high white neckline, paired with tailored dark brown high-waisted trousers featuring subtle metallic button accents. The framing captures her mid-stride in soft, natural daylight with a subdued, neutral-toned architectural backdrop.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Off-Black (50%)
Espresso (40%)
Background
Street
Context
Advertising Campaign
