FRAME presents its 2025 collection for Sotheby’s, a fashion campaign defined by a crisp studio aesthetic. Shot by photographer Sean Thomas, the imagery leans into a minimalist visual language, featuring models Felice Nova Noordhoff and Joshua Seth set against a clean white seamless background.
Creative direction by Erik Torstensson and fashion editing by Max Ortega anchor the project, with artful textures and layering showcased throughout. The production utilizes natural light and a warm color palette to maintain focus on the garment details, supported by hair styling from Ryan Mitchell and makeup by Romy Soleimani.
