FRAME
FRAME Sotheby's 2025 Collection
Brand
Date
Jun 2025
Description
The FRAME Sotheby's 2025 Collection campaign centers on a series of portrait-led visuals featuring models Felice Nova Noordhoff and Joshua Seth. Photographed by Sean Thomas, the imagery leans into a clean, studio-based editorial aesthetic with minimalist framing and controlled lighting. Creative direction by Erik Torstensson and fashion editing by Max Ortega establish the tone, while hair styling by Ryan Mitchell and makeup by Romy Soleimani provide a refined polish. The collection captures a functional, luxury-focused fashion narrative defined by its warm tones and sharp, vertical composition.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White
Medium Grey
Background
White Seamless
Context
Advertising Campaign
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