FRAME: FRAME Sotheby's 2025 Collection
Brand
Date
Jun 2025
Description
FRAME presents its 2025 collection for Sotheby’s, a fashion campaign defined by a crisp studio aesthetic. Shot by photographer Sean Thomas, the imagery leans into a minimalist visual language, featuring models Felice Nova Noordhoff and Joshua Seth set against a clean white seamless background. Creative direction by Erik Torstensson and fashion editing by Max Ortega anchor the project, with artful textures and layering showcased throughout. The production utilizes natural light and a warm color palette to maintain focus on the garment details, supported by hair styling from Ryan Mitchell and makeup by Romy Soleimani.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Medium Grey
Background
White Seamless
Context
Advertising Campaign
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