FRAME: Frame 7 Days of Shirting

Oct 2024

FRAME presents '7 Days of Shirting,' a fashion editorial series that examines the architectural precision of tailored staples. Through a monochrome lens, the collection highlights the interplay between crisp white button-downs and relaxed denim or wide-leg trousers. Photographer Mark Kean captures the series with an editorial focus on clean lines and sculptural silhouettes. Creative direction is led by Erik Torstensson, with styling by Stephanie Waknine and art direction from Florentin Tuillier. The production utilizes analogue film techniques and low-key lighting to emphasize texture and tonal depth, featuring model Anouk Smits. The project incorporates hair styling by Soichi Inagaki and makeup by Gemma Smith-Edhouse to maintain a minimalist aesthetic throughout the studio-based portraiture.

Editorial, Vertical, Monochrome, Clean

Grey Seamless

Advertising Campaign