FRAME

Oct 2024

FRAME presents 7 Days of Shirting, a fashion editorial series that explores the versatility of classic tailoring through a minimalist lens. Captured by photographer Mark Kean under the creative direction of Erik Torstensson, the campaign focuses on clean silhouettes and the architectural lines of button-down shirting. The project features model Anouk Smits styled by Stephanie Waknine, with art direction by Florentin Tuillier. Utilizing a monochrome palette and analogue film techniques, the series emphasizes texture and form against neutral studio backgrounds. Hair styling by Soichi Inagaki and makeup by Gemma Smith-Edhouse contribute to an understated, polished aesthetic throughout the collection.

Editorial, Vertical, Monochrome, Clean

High Street Fashion

Grey Seamless

Advertising Campaign