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Brand
FRAME
ProjectFrame 7 Days of Shirting
Monochrome portrait of a model wearing a white button-down shirt and dark wide-leg trousers against a grey backdrop

FRAME Frame 7 Days of Shirting 2024

Associated creatives

Mark Kean
Mark KeanPhotographer
Erik Torstensson
Erik TorstenssonCreative Director
Stephanie Waknine
Stephanie WaknineFashion Editor/Stylist
Florentin Tuillier
Florentin TuillierArt Director
Soichi Inagaki
Soichi InagakiHair Stylist
Gemma Smith-Edhouse
Gemma Smith-EdhouseMakeup Artist
Anouk Smits
Anouk SmitsModel

Tags

woman wearing white shirtwhite button down shirtwhite shirtbutton down shirtdark wide leg trouserswide leg trousersblack trousersbelted trousersmodel in white shirtfemale model posing

Description

This monochrome fashion portrait features model Anouk Smits standing against a seamless grey backdrop for the FRAME project 7 Days of Shirting, with creative direction by Erik Torstensson and styling by Stephanie Waknine. The subject wears a crisp white long-sleeved button-down shirt with turned-up cuffs, tucked into dark, flowing wide-leg trousers with a thin belt. The lighting is soft and directional, creating smooth tonal gradients across the figure and background. Captured by photographer Mark Kean, the image has a clean, editorial aesthetic with polished finishing and minimal distractions. Hair and makeup are understated, focusing attention on the architectural lines of the shirting.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Pure White (30%)
Jet Black (70%)

Background

Grey Seamless

Context

Advertising Campaign