Found
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2025
Description
Found’s brand identity project centers on a comprehensive editorial design system that bridges print media and motion graphics. The work, titled Intelligent Beauty, utilizes a minimalist aesthetic defined by clean typography, structured column grids, and a restrained neutral color palette. The identity features custom-bound publications and modular magazine spreads, incorporating tactile elements such as die-cut windows, exposed stitching, and high-contrast paper textures. Technical precision is integrated throughout the layouts, which pair editorial copy with isometric 3D render imagery and abstract motion graphics to communicate a focus on structural detail.
Style
Horizontal, Clean, Minimalist
Color
Jet Black
Background
White Seamless
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