Fostering Somerset: You Can Make a Difference
Brand
Date
Feb 2025
Description
Fostering Somerset explores the personal narrative of foster care through a short-form animated video, "You Can Make a Difference." The piece serves as a public awareness initiative, utilizing clean motion graphics to distill the complexities of the foster care experience into a concise, emotive story. Defined by a minimalist aesthetic, the video relies on hand-drawn white typography and simple line illustrations that animate against a solid teal-blue backdrop. The production, managed by AdSmart from Sky, adopts an artistic animation style to maintain focus on the message regarding the impact of foster carers on young people's lives.
Style
Artistic, Vertical, Clean
Techniques
Animation, Motion Graphics
Industries
Color
Pure White
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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