Fostering Somerset
What do you want to be when you are older?
Brand
Date
Feb 2025
Description
Fostering Somerset delivers this public awareness campaign titled 'What do you want to be when you are older?' to address the core needs of children in care. The animated video highlights diverse career aspirations, transitioning from professional goals to the fundamental desire for safety and stability. Developed with agency partner AdSmart from Sky, the project utilizes minimalist motion graphics to convey its message. The visual approach relies on white handwritten typography and vector line drawings set against a vibrant teal background, emphasizing a clean aesthetic through simple animation.
Style
Horizontal, Commercial, Minimalist
Techniques
Animation, Motion Graphics
Industries
Public Awareness
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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