Fostering Somerset What do you want to be when you are older? 2025
About
Fostering Somerset addresses the recruitment of foster carers through this animated campaign, titled What do you want to be when you are older. The narrative shifts from childhood career aspirations like astronaut or doctor to a focus on the fundamental necessity of safety and care for children in the system.
The project features minimalist motion graphics and vector line art. Designed with a clean, horizontal orientation, the commercial uses vibrant teal backdrops and white handwritten typography to communicate its message.