Formagenda

Jun 2022

Formagenda’s brand identity, developed by Wiegand von Hartmann, establishes a cohesive visual language across print and digital platforms. The identity centers on a minimalist aesthetic, utilizing a restrained palette of bold black typography against crisp white backgrounds, punctuated by distinctive, solid yellow color blocks. The project encompasses a comprehensive suite of design assets, including stationery, product cards, and a responsive web interface. By integrating technical specification diagrams and structured grid alignments, the work highlights the brand’s lighting fixtures with precise, professional clarity. This graphic approach balances clean, vector-based layouts with high-contrast motion graphics to maintain a consistent presence across both mobile and desktop digital environments.

Commercial, Clean, Minimalist, Horizontal

Typography

White Seamless

Website / Web