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Formagenda: Brand Identity

Brand
Formagenda
Date

Jun 2022

Description

Formagenda commissioned Wiegand von Hartmann to develop a comprehensive brand identity that centers on precision and minimalist graphic design. The project establishes a visual language defined by structured grid alignments, bold sans-serif typography, and a signature yellow color palette that punctuates otherwise neutral compositions. Extending across both print and digital touchpoints, the identity encompasses product specification layouts, business collateral, and a cohesive web interface. The digital execution integrates motion graphics to showcase an architectural lighting catalog, maintaining a clean, technical aesthetic that prioritizes clarity and formal geometry throughout its presentation.

Style

Commercial, Clean, Minimalist, Horizontal

Techniques

Typography

Color
Pure White
Background

White Seamless

Context

Website / Web

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