Ford: Your Name
Brand
Date
Jul 2025
Description
Ford's commercial project, 'Your Name,' spotlights the utility and resilience of their pickup truck range across varied industrial and rugged environments. Through a series of vignettes, the footage captures professional operators and physical labor in both construction and remote wilderness settings. The visual approach relies on moody lighting and a cinematic feel, leaning into the textures of analogue film and live-action technique to underscore the vehicle's reliability. Produced by Local Boy, the campaign frames the truck as a central tool for demanding, high-stakes tasks.
Style
Horizontal, Commercial, Moody
Techniques
Analogue / film
Industries
Color
Silver
Charcoal
Jet Black
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
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