Ford, Google Maps: Taking Street View Off-Road

Oct 2025

Ford and Google Maps collaborated on the 'Taking Street View Off-Road' project, capturing the navigation company's expansion into remote, unpaved terrain. The campaign documents the mapping of America’s longest off-road trail, featuring rugged SUVs navigating diverse desert and forest landscapes. The production, handled by Farm League, utilised custom camera rigs to record 360-degree imagery while driving through deep wilderness. With creative development by Wieden+Kennedy New York, the visual output maintains a cinematic aesthetic through desaturated tones and natural color grading. Additional technical support was provided by Shepherd and Rare Medium TV, with sound design from GLASS SLIPPER MUSIC and Sonic Union.

Horizontal, Action, Cinematic, Desaturated

Natural light, Drone footage

Desert

Advertising Campaign, Brand Film / Corporate Video