Ford: Welcome to the Club Episode 2

Aug 2024

This installment of Ford’s 'Welcome to the Club' series takes an unexpected turn, pivoting from traditional automotive marketing to a nature-focused study of red harvester ants. Produced by Farm League, the footage captures the intricate movements of insect colonies across arid, sandy environments. Employing a macro lens and natural light, the production emphasizes the textural reality of desert terrain and the behavior of the ants. Creative agency Wieden+Kennedy New York drives the narrative direction, leaning into a documentary aesthetic that prioritizes live-action technique and a desaturated, warm color palette.

Documentary, Horizontal, Desaturated, Warm

Macro, Natural light

Sandy Beach

Advertising Campaign, Brand Film / Corporate Video