Ford
Today's Family Car
Feb 2025
Ford presents 'Today's Family Car,' a commercial campaign exploring the utility and comfort of its modern SUV line. Directed through a lens of candid domesticity, the film transitions between dynamic exterior road shots and intimate interior sequences that emphasize vehicle features like the panoramic sunroof and cabin space. The project was developed by VML New York, with production handled by Fam Films. The commercial incorporates a live-action technique to ground the narrative in real-world scenarios, while post-production and VFX services were provided by Fam Films and Strangelove Post Production. Audio Militia oversaw the sound design and music composition for the project.
Horizontal, Commercial
Luxury Automotive
TVC / TV Commercial
