Ford: Today's Family Car
Brand
Date
Feb 2025
Description
Ford presents 'Today's Family Car,' a commercial campaign showcasing the functional design of their latest SUV. The spot captures candid family dynamics alongside dynamic driving sequences on tree-lined routes, focusing on vehicle features such as the panoramic sunroof and cabin comfort. The production was spearheaded by Fam Films with agency direction from VML New York. The narrative relies on live-action technique to translate the vehicle's versatility into a polished commercial format, supported by post-production and VFX from Fam Films and Strangelove Post Production, with sound design by Audio Militia.
Style
Horizontal, Commercial
Industries
Color
Navy
Medium Grey
Context
TVC / TV Commercial
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