Ford: These Days
Brand
Date
Sep 2024
Description
Ford presents 'These Days', a commercial campaign produced by Storyform with creative agency GTB Detroit. The project explores the intersection of childhood exploration and future career aspirations in the automotive industry. Utilizing a documentary-style approach, the film features children engaged in creative play within a bright interior space. The execution relies on live-action technique and natural light, complemented by interspersed text screens that highlight current gender disparities in the engineering and automotive fields.
Style
Documentary, Horizontal
Techniques
Natural light
Industries
Background
Office
Context
TVC / TV Commercial
Associated creatives
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