Ford presents 'These Days', a commercial campaign produced by Storyform with creative agency GTB Detroit. The project explores the intersection of childhood exploration and future career aspirations in the automotive industry.
Utilizing a documentary-style approach, the film features children engaged in creative play within a bright interior space. The execution relies on live-action technique and natural light, complemented by interspersed text screens that highlight current gender disparities in the engineering and automotive fields.
