Ford
SupportBelt
Brand
ProjectSupportBelt
Date
Oct 2024
Description
Ford's SupportBelt project explores the intersection of medical recovery and personal mobility. This documentary-style campaign features interviews with breast cancer survivors, intercut with medical consultations and quiet moments of daily life, including time spent behind the wheel. The film utilizes a live-action technique and clean visual aesthetic to frame reflections on diagnosis and surgery. With creative direction from VML US, the project balances home interiors and clinical office settings with automotive footage, emphasising the role of supportive design in everyday transitions.
Style
Documentary, Horizontal, Clean
Industries
Mass Market Automotive
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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