Ford: Summer's Hard
Brand
Date
Jun 2024
Description
Ford presents the Summer's Hard campaign, a commercial focused on the versatility of the F-150 STX across changing seasonal landscapes. Through a fast-paced montage, the production showcases the vehicle in various lifestyle contexts, moving from summer activities like camping and boating to autumn-themed hauling and towing scenarios. Developed by agency GTB with production support from Catch+Release, the film utilizes live-action technique to bridge rugged terrain with coastal and residential settings. The visual approach prioritizes a clean, saturated aesthetic that emphasizes the capability of the trucks across both leisure and utility-focused environments.
Style
Horizontal, Commercial, Saturated, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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