Ford: Summer Sales Event 2022
Brand
Date
Dec 2025
Description
Ford brings its Summer Sales Event 2022 to life with a commercial campaign centered on the automotive brand’s core fleet of SUVs and trucks. The project traverses a variety of settings, moving from sweeping shots of vehicles on scenic highways to intimate walkthroughs within a modern showroom environment. Utilizing live-action techniques and natural light, the production highlights vehicle interiors and technical interface details through dynamic camera work. The campaign features creative direction and agency support from GTB, with an energetic soundscape composed by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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