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Ford: Stronger Together

Brand
Date

Apr 2024

Description

Ford presents Stronger Together, a commercial project that explores themes of collaboration and capability through the lens of a family project. The narrative follows a family working on a model rocket, highlighting vehicle integrations like power outlets and interior work surfaces in a suburban setting. The film utilizes live-action technique and cinematic framing to capture shared moments. The visual tone leans into warm indoor lighting and natural daylight, emphasizing the utility and practical applications of the vehicle range in everyday life. Sound and musical composition for the project were provided by SoStereo.

Style

Horizontal, Cinematic, Warm

Background

Living Room

Context

TVC / TV Commercial

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