Ford: Road to Recovery
Brand
Date
Dec 2025
Description
Ford's Road to Recovery project highlights the utility of the brand's SUV line through a narrative of personal resilience. The commercial follows two women as they navigate their fitness journeys, moving from a medical setting to active lifestyle routines supported by their vehicle. Developed with creative and agency support from GTB, the film balances intimate character moments with exterior sequences. The production utilizes natural light and golden hour tones to establish a warm, grounded visual rhythm. Sound design and original music were provided by MAS-Music and Strategy to underscore the movement and progress central to the narrative.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Royal Blue
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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