Ford: Raptor
Brand
Date
Mar 2023
Description
Ford presents the Raptor R, a campaign focusing on the truck's performance within desert environments. The project highlights rugged engineering through dynamic driving sequences set against dusk landscapes and arid terrain, utilizing cinematic, live-action techniques to emphasize the vehicle's capabilities. Developed in collaboration with Wieden+Kennedy New York, the campaign leans into a warm aesthetic that frames the automotive subject within a natural, atmospheric context. Production services were provided by Greenpoint Pictures, with editorial work completed by The Den Editorial.
Style
Horizontal, Cinematic, Warm
Industries
Background
Desert
Context
Advertising Campaign
Associated creatives
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