Ford: Raptor
Brand
Date
Apr 2023
Description
Ford introduces the latest iteration of its Raptor R model through a cinematic automotive campaign that leans into high-contrast visuals and desert textures. The narrative centers on the vehicle's capability in arid landscapes, pairing wide, sweeping pans of mountainous terrain with tight captures of instrument panel details. The production utilizes live-action techniques and a distinct warm palette, capturing the vehicle during the golden hour to emphasize its silhouette against the horizon. Editorial production was handled by The Den Editorial.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film
Industries
Background
Sunset Sky
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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