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Ford: Ranger 2:00

Brand
Date

Dec 2025

Description

Ford presents the Ranger in this long-form commercial, highlighting the vehicle’s performance capabilities across challenging outdoor environments. The film balances technical narration from an engineer with cinematic, live-action footage of the pickup navigating mountain passes and dense woodland terrain. Developed by agency GTB, the production leans into a rugged, high-production aesthetic. Drone footage captures the truck’s movement through misty landscapes, emphasizing its off-road technology and durability. Sound design and original music were provided by MAS-Music and Strategy.

Style

Horizontal, Cinematic

Techniques

Drone footage

Color
Scarlet
Jet Black
Medium Grey
Background

Forest

Context

TVC / TV Commercial

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