Ford: Pure Racing
Brand
Date
Mar 2025
Description
Ford leans into motorsport heritage with its 'Pure Racing' campaign, an energetic commercial exploring the high-stakes world of professional racing. The project utilizes live-action technique and grainy textures to ground the high-speed footage of circuit action and pit crew maneuvers. The edit maintains a fast-paced rhythm, pairing aerial tracking shots with slow motion sequences of trophy lifts and driver preparation. Creative direction by Wieden+Kennedy New York provides the visual framework for the spot, with sound design by Wave Studios NY and post-production by Trafik and Transformer.
Style
Horizontal, Action, Cinematic, Grainy
Techniques
Slow motion
Industries
Event
Formula 1 Grand Prix
Context
Advertising Campaign
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