Ford: Proving Ground
Brand
Date
Mar 2026
Description
Ford presents 'Proving Ground,' an intense exploration of performance within the motorsport sector. Directed by the team at MJZ, the campaign captures the grit and mechanical precision of off-road racing. Featuring creative input from Wieden+Kennedy New York, the film leans into a cinematic aesthetic through slow motion and live-action technique. The visuals focus on the interplay between the harsh desert landscape and the high-performance trucks, centering on the crews and drivers in their natural element.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Royal Blue
Pure White
Jet Black
Background
Desert
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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