Ford
Proving Ground
Brand
ProjectProving Ground
Date
Mar 2026
Description
Ford presents 'Proving Ground,' an intense look at the high-performance capabilities of their off-road racing trucks. The project captures the gritty realities of motorsport, focusing on the collaboration between drivers and pit crews within a harsh desert environment. Developed by Wieden+Kennedy New York with production by MJZ, the film leans into a raw aesthetic. By utilizing live-action techniques and slow motion, the piece emphasizes both the mechanical detail of the vehicles and the human focus required for competitive racing.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Motorsport
Color
Royal Blue
Pure White
Jet Black
Background
Desert
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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