Ford
Proof
Brand
ProjectProof
Date
Jun 2026
Description
Ford's commercial project, Proof, surveys the brand's expansive automotive heritage through a series of dynamic sequences. The film tracks the evolution of performance and durability by weaving together archival black-and-white footage of vintage Model T cars and classic trucks with contemporary visuals of modern vehicles on test tracks. Produced by GREATERGOOD, the piece utilizes a live-action technique that balances industrial settings with expansive open-road cinematography. The editing rhythm emphasizes the longevity of the Ford line, juxtaposing legacy models with current engineering in a desaturated, high-contrast aesthetic.
Style
Horizontal, Commercial, Desaturated
Industries
Luxury Automotive
Context
TVC / TV Commercial
Associated creatives
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