Ford

Paint

Brand

Date

Dec 2025

Description

Ford presents 'Paint,' a commercial project centered on the clean, modern aesthetic of their latest sedan. The film leans into a high-contrast visual language, positioning a white vehicle against a stark white backdrop defined by sharp, vertical blue paint streaks. Developed by agency GTB, the project employs a live-action technique to emphasize the exterior craftsmanship of the automobile. The production utilizes clean lighting to maintain a polished, commercial look, supported by sound design from MAS-Music and Strategy.

Style

Horizontal, Commercial, Clean

Industries

Mass Market Automotive

Color

Pure White

Cobalt

Background

White Seamless

Context

TVC / TV Commercial