Ford presents a high-performance commercial campaign for the Off-Road Raptor, focusing on the vehicle's capability across rugged desert landscapes. The production showcases action-heavy sequences of trucks navigating dirt tracks and airborne maneuvers, blending modern cinematography with textured archival footage.
Developed in collaboration with Wieden+Kennedy New York and production house magna studios, the project features a mix of live-action technique, slow motion, and classic film stocks like Super 8 and 16mm. Post-production and sound design were handled by Blacksmith, Company 3 New York, William McVay, and Barking Owl to maintain an energetic and gritty aesthetic.
