Ford

Off-Road Raptor

Brand

Date

Mar 2026

Description

Ford's Off-Road Raptor campaign positions the performance pickup within the rugged context of the desert. The commercial footage balances modern cinematic tracking shots of vehicles traversing arid terrain with vintage-style archival inserts, utilizing a mix of 16mm aesthetics and slow-motion sequences to build kinetic energy. Developed by Wieden+Kennedy New York with production handled by magna studios, the project leans into high-action visuals. Post-production and VFX were managed by Blacksmith and Company 3 New York, with sound design and music composition provided by William McVay and Barking Owl.

Style

Horizontal, Action, Cinematic

Techniques

Super 8 / 16mm, Slow motion

Industries

Luxury Automotive

Background

Desert

Context

TVC / TV Commercial