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Ford: Off-Road Raptor

Brand
Ford
Date

Mar 2026

Description

Ford presents a high-performance commercial campaign for the Off-Road Raptor, focusing on the vehicle's capability across rugged desert landscapes. The production showcases action-heavy sequences of trucks navigating dirt tracks and airborne maneuvers, blending modern cinematography with textured archival footage. Developed in collaboration with Wieden+Kennedy New York and production house magna studios, the project features a mix of live-action technique, slow motion, and classic film stocks like Super 8 and 16mm. Post-production and sound design were handled by Blacksmith, Company 3 New York, William McVay, and Barking Owl to maintain an energetic and gritty aesthetic.

Style

Horizontal, Action, Cinematic

Techniques

Super 8 / 16mm, Slow motion

Industries
Luxury Automotive
Background

Desert

Context

TVC / TV Commercial

Associated creatives

magna studios
magna studiosProduction
William McVay
William McVay
Blacksmith
BlacksmithPost Production / VFX
William McVay
William McVayMusic / Sound
Barking Owl
Barking OwlMusic / Sound
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