Ford introduces the all-electric Puma Gen-E through a fast-paced promotional campaign that emphasizes modern mobility within urban and industrial settings. The production, helmed by the team at Craft Films with creative direction from Born Social, leans into a lifestyle-oriented aesthetic that balances technical vehicle features with energetic human movement.
Featuring rapid-cut cinematography and a distinct yellow color palette, the film captures the car against a backdrop of contemporary city architecture and gritty street textures. This live-action commercial highlights the Puma Gen-E’s interior dashboard details while centering the vehicle within dynamic scenes of street art and performance.
