Ford
New All-Electric Ford Puma Gen-E
Brand
Date
Dec 2024
Description
Ford introduces the new all-electric Puma Gen-E through a campaign that channels a high-energy, urban aesthetic. Directed and produced by the teams at Craft Films, the commercial showcases the electric crossover across city landscapes and studio environments. The edit leans into a cinematic visual language, utilizing saturated colour grading and rapid-fire sequences to underscore the vehicle's design. Featuring lifestyle vignettes alongside detailed automotive close-ups, the project was developed by agency partner Born Social, with additional production support from Mindshare.
Style
Horizontal, Action, Cinematic, Saturated, Warm
Industries
Electric / EV
Color
Golden Yellow
Jet Black
Background
Street
Context
TVC / TV Commercial
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