Ford presents 'Naptime,' a festive holiday campaign exploring the intersection of seasonal leisure and automotive service. The film centers on a quiet cabin retreat where Santa Claus rests alongside a Jack Russell terrier, creating a cozy, high-contrast interior environment against the backdrop of a snow-covered exterior.
Developed with agency partner VML New York, the spot leans into a minimalist, cinematic live-action technique to highlight the Ford Bronco. Local Boy managed the production and post-production, while Blend Productions provided the sound and music to round out this humorous take on holiday logistics.
