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Ford

Feel Something Electric
Brand
Ford
ProjectFeel Something Electric
Date

Dec 2024

Description

Ford's 'Feel Something Electric' campaign for the Mustang Mach-E leans into high-energy visuals, juxtaposing the kinetic force of a blue electric vehicle against the raw power of riders on horseback. Developed by VML New York, the spot employs a fast-cutting, cinematic style to bridge the gap between automotive performance and organic movement. Technically, the project makes extensive use of slow motion and a moody, saturated color grade to amplify the atmosphere. The production, managed by Radical Media, moves between urban environments and open landscapes, with post-production by Fin Design + Effects integrating lightning and smoke effects to underscore the vehicle's intensity.

Style

Horizontal, Action, Cinematic, Moody, Saturated

Techniques

Slow motion

Industries

Electric / EV

Color
Royal Blue
Jet Black
Pure White
Background

Street

Context

TVC / TV Commercial

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