Ford: Feel Something Electric
Brand
Date
Dec 2024
Description
Ford's campaign, 'Feel Something Electric,' highlights the Mustang Mach-E through a high-energy commercial that juxtaposes automotive engineering with raw, kinetic energy. The film leans into a fast-cutting, cinematic aesthetic, contrasting drift sequences of a blue electric vehicle with dramatic imagery of riders on horseback amid smoke and lightning. Produced with creative lead from VML New York, the spot utilizes live-action technique and slow motion to underscore the vehicle's power. Post-production by Fin Design + Effects rounds out the high-contrast, saturated visual grade.
Style
Horizontal, Action, Cinematic, Moody, Saturated
Techniques
Slow motion
Industries
Color
Royal Blue
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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