Ford
Windshield Teaser VFX 9x16
Brand
ProjectWindshield Teaser VFX 9x16
Date
Dec 2024
Description
Ford presents this 9x16 teaser, a luxury automotive social media asset designed for vertical viewing. Produced by Common Good with creative direction from Wieden+Kennedy London, the spot features a red SUV staged within a winter landscape. The execution relies on live-action techniques augmented with visual effects to showcase the vehicle's features, including LED grille illumination and wiper activation. The aesthetic leans into a cinematic, grainy quality that evokes a nostalgic tone, set against a backdrop of pine forests and falling snow.
Style
Vertical, Cinematic, Grainy, Nostalgic
Techniques
VFX / visual effects
Industries
Luxury Automotive
Color
Crimson
Jet Black
Background
Forest
Context
TVC / TV Commercial
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