Ford
Windshield Teaser VFX 9x16
Brand
ProjectWindshield Teaser VFX 9x16
Date
Dec 2024
Description
Ford presents a vertical teaser for their latest SUV, a cinematic campaign spot designed for mobile-first engagement. The piece frames the vehicle within a winter landscape, leaning into a grainy, nostalgic aesthetic that contrasts the cold, overcast setting with the warmth of the car's LED lighting. Developed by agency Wieden+Kennedy London, the execution utilizes live-action technique and integrated VFX to clear a snow-dusted windshield, revealing the vehicle's release date. Production was handled by Common Good, with post-production and visual effects provided by Daydream and Feather.
Style
Vertical, Cinematic, Grainy, Nostalgic
Techniques
VFX / visual effects
Industries
Luxury Automotive
Color
Crimson
Jet Black
Background
Forest
Context
TVC / TV Commercial
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