Ford 60 Years Capability 2026

About

Ford celebrates the sixty-year legacy of its F-Series pickup truck in the Canadian market with this campaign, titled 60 Years Capability. The production highlights the utility and endurance of the vehicle range through a montage of archival footage and contemporary scenes depicting the trucks navigating diverse environments ranging from mountain passes to rural work sites. The project features live-action technique interspersed with cinematic slow motion, underscoring the brand's association with rugged reliability. Creative direction was managed by Wieden+Kennedy New York and Branded Cities, with post production and VFX handled by Shepherd VFX, Rare Medium TV, and Adam Cohen. Sound design and audio production were completed by Heard City and William McVay.