Ford: Launch
Brand
Date
Dec 2024
Description
Ford presents a high-octane launch campaign for the Ranger Raptor, focusing on the vehicle's off-road capabilities in demanding environments. The film captures the truck navigating rugged mountain terrain, showcasing its suspension and performance through aggressive maneuvering. Produced by Glue Society with creative execution from GTB, the spot utilises dynamic, cinematic camera angles to track the vehicle's movement across dirt paths. Fin Design + Effects managed the post-production and VFX, creating a live-action piece that emphasises action and technical precision.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Slow motion
Industries
Color
Cobalt
Jet Black
Background
Mountain
Context
TVC / TV Commercial
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