Ford

Launch

Brand

Date

Dec 2024

Description

Ford unveils the Ranger Raptor in this high-octane commercial, showcasing the performance utility of the vehicle across challenging off-road environments. The production leans into a rugged, mountainous aesthetic, utilizing dynamic camera movements to frame the truck navigating dirt tracks and uneven terrain. The film emphasises the vehicle's suspension and terrain-handling capabilities through a series of cinematic action sequences. Production was handled by Glue Society, with creative development by agency partner GTB. The project features extensive post-production and visual effects work by Fin Design + Effects to enhance the live-action footage.

Style

Horizontal, Action, Cinematic, Warm

Techniques

Slow motion

Industries

Luxury Automotive

Color

Cobalt

Jet Black

Background

Mountain

Context